Its been said, men are from mars and women from Venus. They both think very differently and hence, their thinking should be influenced by different methods.
For example, when a man decides to buy a car using his credit, he looks out for the latest model, speed, mileage, etc. But when a woman goes out to buy a car, she will choose a car depending on the color. She would like it to match either with her work dress or accessories and will be concerned whether there is enough space to store her necessities. Because their psychologies differ so much, they should be convinced to buy a product using different methods.

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