Its been said, men are from mars and women from Venus. They both think very differently and hence, their thinking should be influenced by different methods.
For example, when a man decides to buy a car using his credit, he looks out for the latest model, speed, mileage, etc. But when a woman goes out to buy a car, she will choose a car depending on the color. She would like it to match either with her work dress or accessories and will be concerned whether there is enough space to store her necessities. Because their psychologies differ so much, they should be convinced to buy a product using different methods.

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Listening Skills - Pay Attention With More Heart Than Talent
By Jeffrey Combs

Only one-third of the speaker’s meaning is conveyed by words. Two-thirds is conveyed by body language, indicating emotional tone. Listening will directly impact your potential for sales and prospecting for new associates or distributors. Becoming a good listener requires practice, patience, and a genuine interest in other people.

Here are three ways to enhance your listening skills:

1. Make the speaker feel comfortable and important by being courteous and respectful;
2. Show your attentiveness to the speaker by nodding your head or saying, “yes” or “I see” from time to time;
3. Listen between the lines to detect when someone is being dishonest or evasive with you.

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